Luther Burbank was an American botanist and scientist, most remembered for the potato still named after him. He was a self-promoter, but his hype about some of his plant creations didn't live up to reality when they were grown elsewhere in the world outside of the idyllic California environment, where he worked.
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"Artichokes are just plain annoying ... After all the trouble you go to, you get about as much actual 'food' out of eating an artichoke as you would from licking thirty or forty postage stamps. Have the shrimp cocktail instead."