Stone’s Summer Cup in a concentrated Fruit Cup mixer with tones of ginger to the taste. It is very light when mixed up, and quite sweet. Some marketers feel it is aimed at the “women aged 25 to 40 who tend to entertain at home.” [1]
It is sold in 700 ml bottles by the makers of Stone’s Green Ginger Wine.
13.5% ABV.
History Notes
Introduced summer 2006.
Sources
[1] Grocer Magazine. A year down the line: Stone’s Summer Cup. 9 June 2007.
Butt, Jonathan. Stone’s Summer Cup. Grocer Magazine. 1 July 2006.
Marketing Week. Constellation targets Pimm’s with Stone’s Wine extension. 5 January 2006.