> > > >

V8 Juice

V8® Juice is a juice made by the Campbell Soup Company from vegetables.

The vegetables used are beets, celery, carrots, lettuce, parsley, spinach, tomatoes and watercress. Tomato is the most dominant taste, along with that of seasonings that are added.

The juice is bottled, then pasteurized to preserve it. The main plant in North America is in Napoleon, Ohio.

The juice has been the object of many imitation attempts, both commercially and by home juicing enthusiasts.

Cooking Tips

V8 Juice can be used in soups, sauces and mixed drinks. When using in cooking, you may wish to hold back on adding additional salt or other seasonings until you taste the final result.


V8 Juice contains most of the nutrients in the vegetables used, though it lacks all the fibre and contains added sodium. There is now (2004) a lower sodium version.

Nutrition Facts
Per 250 ml (8 oz)

Weight Watchers®
Per 250 ml (8 oz)

* PointsPlus™ calculated by CooksInfo.com. Not endorsed by Weight Watchers® International, Inc, which is the owner of the PointsPlus® registered trademark.

Storage Hints

Bottles of V8 Juice come with a proper month and year date stamp on the lid, marking the expiry date.

History Notes

V8 was invented in 1933 by a W.G. Peacock in Evanston, Illinois. But it didn't taste very good, so he went at the formula again. In 1934, he had something more tasty.

He called the product at first "Veg Min." The V8 name was suggested by a clerk at a grocery store he was visting on his initial sales rounds to drum up interest.

By 1936, he started production, with initial major sales actually in New England. By 1938, he couldn't keep up with demand on his own, as he was doing everything by hand, so in April of that year he sold the recipe to Louden Packing Company, owned by the Staff family. Louden had been supplying them their tomato juice.

V8 was processed and packaged by the Louden Packing Company in Terre Haute, Illinois, up until the 1950s when the plant was destroyed by fire (the plant had been previously destroyed by a cyclone in 1907.) Louden was bought by Standard Brands in 1943.

Campbell's starting negotiating with Standard Brands for the purchase of V8 in 1945 and the sale went through in 1948. Campbell's actually already had its own tomato juice, but felt that tomato juice was becoming a generic low-cost product. They wanted something proprietary and higher-end. Production was moved to Saratoga, Indiana and then in 1975 to Napoleon, Ohio.

When Campbell's acquired the product and started new marketing for it, one of the first people they used was the actor, Ronald Reagan.

Please share this information with your friends. They may love it.



Aguamiel; Apple Juice; Bug Juice; Cranberry Juice; Frozen Orange Juice Concentrate; Fruit Drink; Grape Juice; Juice Apples; Juice; Lemon Juice; Lime Juice; Mock Orange Juice; Nectars; Olive Juice; Orange Juice; Pickle Juice; Pineapple Juice; Pomegranate Juice; Sparkling Juices; Tomato Juice; V8 Juice; Yuzu Juice

You may also like:

Looking for home canning information?
Visit our satellite site dedicated to home canning, HealthyCanning.com for recipes and well-researched articles on all aspects of home canning.

Bon mots

"I brought you a tuna sandwich. They say it's brain food. I guess because there's so much dolphin in it, and you know how smart they are."

-- Marge Simpson

Myth of the Day

Basmati Rice Read more >