V8® Juice is a juice made by the Campbell Soup Company from vegetables.
The vegetables used are beets, celery, carrots, lettuce, parsley, spinach, tomatoes and watercress. Tomato is the most dominant taste, along with that of seasonings that are added.
The juice is bottled, then pasteurized to preserve it. The main plant in North America is in Napoleon, Ohio.
The juice has been the object of many imitation attempts, both commercially and by home juicing enthusiasts.
* PointsPlus™ calculated by CooksInfo.com. Not endorsed by Weight Watchers® International, Inc, which is the owner of the PointsPlus® registered trademark.
He called the product at first "Veg Min." The V8 name was suggested by a clerk at a grocery store he was visting on his initial sales rounds to drum up interest.
By 1936, he started production, with initial major sales actually in New England. By 1938, he couldn't keep up with demand on his own, as he was doing everything by hand, so in April of that year he sold the recipe to Louden Packing Company, owned by the Staff family. Louden had been supplying them their tomato juice.
V8 was processed and packaged by the Louden Packing Company in Terre Haute, Illinois, up until the 1950s when the plant was destroyed by fire (the plant had been previously destroyed by a cyclone in 1907.) Louden was bought by Standard Brands in 1943.
Campbell's starting negotiating with Standard Brands for the purchase of V8 in 1945 and the sale went through in 1948. Campbell's actually already had its own tomato juice, but felt that tomato juice was becoming a generic low-cost product. They wanted something proprietary and higher-end. Production was moved to Saratoga, Indiana and then in 1975 to Napoleon, Ohio.
When Campbell's acquired the product and started new marketing for it, one of the first people they used was the actor, Ronald Reagan.
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-- Fran Lebowitz (American writer, 27 October 1950 - )