This is used as a savoury spread for nibblies or as a starter. You can spread it on warm toast (either dry or buttered), potato scones or oatcakes.
Auld Alliance Cheese Spread is named after the alliance between Scotland and France circa 1300 and 1550 -- the alliance during which, despite the romance still attached to it, France actually gave Scotland a pretty raw deal. Roquefort represents France and the Scotch represents Scotland -- perhaps a drowning of sorrows over how the Scots got taken advantage of? You could if you wish use any blue cheese and any whiskey, but then it wouldn't be the Auld Alliance, would it?