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Tupperware



Tupperware® is a brand name of flexible, bright plastic containers and kitchenware for refrigerated storage of leftover food or foods made in advance, or for dry, shelf-stable foods.

The flexible lids allows air to be pressed out of the containers as you are putting the lids on. This is known by some as "burping" the containers.

Cooking Tips

Tupperware sold prior to September 1979 is not dishwasher safe. Most Tupperware products after that date are, provided they are put in the top shelf of the dishwasher.

If the containers sticky or have food stuck on them, soak them in hot, soapy water.

Clean stained Tupperware with a paste made from baking soda with a little water (except for Tupperware with specially printed patterns on it, such as Disney, etc.), or put stained bowls in the sun -- either outside or in a window -- for a few hours.

Store containers with the tops off.



History Notes

Tupperware was invented by Earl Silas Tupper.


Tupper was born in Berlin, New Hampshire on 28 July 1907. His mother was Lulu Clark Tupper. She ran a boarding house and did a laundry service. His father was Earnest Leslie Tupper, a farmer.

The family moved to Shirley, Massachusetts, where his father set up a greenhouse business. At the age of 10, Earl was helping his father out by selling produce from the farm door to door. In 1925, he graduated from high school, and worked for his father for the next two years. In 1928, learned tree surgery, and started his own business called "Tupper Tree Doctors", as well as still helping his father.

In 1931 he married a Marie Whitcomb. They would have 5 children.

In 1936, his Tupper Tree Doctors business went bankrupt. In 1937, he worked for DuPont in Leominster, Massachusetts for 1 year. Tupper was very curious about plastics, and purchased waste pieces of polyethylene slag from them while working there. He developed a method of purifying the waste, and making it into a useful plastic. With the plastic, he developed his famous Tupper seal lid, based on paint can lids. In 1938, he started the Earl S. Tupper Company in 1938, to promote the DuPont products.

During the Second World War, he switched the focus of his company to sourcing and supplying plastic equipment to the army. At this point in time, plastics were still inferior for home use: smelly and brittle. He made plans to focus on the consumer market after the way, and using his techniques, developed a home line of plastic products in bright colours. The design of his flexible lids allowed air to be pressed out of the containers. Previous plastic containers had been rigid; his products were soft, flexible, and had a long life. He was also able to create plastic glasses without rims on them.

By 1945, he had made his first trial consumer item, and started sales in hardware and department stores. He patented his invention in 1947.

His products didn't sell well at first, as people didn't understand how to work the lids, and the stores didn't do a good job of explaining. A woman named Brownie Wise in Florida was working for Stanley Home Products selling household products through home demonstrations. She sold Tupperware as part of her offerings. Sales from home demonstrations were doing very well, so in 1948 he met up with her, and her Massachusetts partner Thomas Damigella in Worcester, Massachusetts. Together, they planned a home party distribution system, and Tupper hired Brownie to run the party system. Brownie was born Brownie Mae Humphrey in Georgia in 1913. Bonnie had only gone as far as grade 8 in school, and she was a single mother (a son named Jerry, born 1938.)

In April 1951, Tupper renamed the company "Tupperware Home Parties", and later that year, he made Brownie Vice President of the company. He also yanked his product out of the stores and focused on the home demonstrations. At the end of 1951, he bought land in Kissimmee, outside Orlando, Florida to build new headquarters for his company, with a model kitchen.

Brownie put a huge emphasis on developing and supporting the sales force out of Florida. Tupper continued to work out of Massachusetts as head of Tupper Plastics, making the products for "Tupperware Home Parties." Tupper was obsessive about quality, even having his factory floors painted white so that any dirt would show.

Brownie offered prizes and lots of recognition through the company newsletter she called "Tupperware Sparks." Prizes included trips, cars, mink coats and blenders. Whenever one of her saleswoman from a small town won a prize, she made sure to send publicity material to the local newspapers. By 1954, she had 20,000 women working for her, and she had tripled the company's sales from 1953 to 1954 alone.

In 1958, Tupper's business relationship with Wise went sour. The press always focussed on her, and Tupper resented that. She had also become "high-handed". She resented his micro-management. He fired her in January 1958, giving her nothing other than 1 year's salary as thanks for building the company.

In 1958, Tupper sold the company to Rexall for $16 million. Justin Dart of Rexall was put in charge. Dart let operations continue as Wise had set them up.

By the 1960s, most of the sales force was women.

Tupper eventually gave up his American citizenship and moved to Costa Rica for tax reasons. The patents on many of his designs ran out in the 1980s. He died in Costa Rica on 5 October 1983.

Wise tried her hand at other small businesses over the years. She died in Kissimmee, Florida in 1992.

Cooking Tools

AGA Stoves; Alambic Stills; Batterie de Cuisine; Biscuit Brake; Branding Iron; Bread Bins; Butter Muslin; Canning Funnels; Cans; Cheesecloth; Chopsticks; Compote; Contact Paper; Cookware; Corkscrews; Corks; Dishwashers; Dough Scrapers; Egg Cups; Egg Timers; Esky; Fat Separators; Flour Dredgers; Flour Duster; Food Pushers; French Butter Crock; Funnels; Graters; Griddles; Ice Pick; Icing Syringe; Kitchen String; Kitchen Tongs; Kneading Gloves; Knives; Microwave Food Covers; Microwave Ovens; Milk Cellar; Milk Frother; Oxo Good Grips; Paraffin; Pea Sheller; Proof Box; Rolling Pins; Salad Spinner; Salamanders; Salt Cellar; Salt Pigs; Self-Basting; Separating Eggs; Spatulas; Steamers; Thermometers; Tortilla Warmers; Treen; Tupperware; Uchiwa; Whisks

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Citation

Oulton, Randal. "Tupperware." CooksInfo.com. Published 31 May 2005; revised 19 February 2007. Web. Accessed 12/16/2017. <http://www.cooksinfo.com/tupperware>.

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