Butter Brickle Ice Cream is an ice cream with Butter Brickle pieces in it.
It had its heyday in the 1930s. It started to fade in popularity in North America in the 1960s, and is now getting hard to find.
It never became unpopular. Rather, with all the new ice cream flavours that came along, people just stopped choosing it at the ice cream counter.
It is now considered an “old-fashioned” flavour, up there with maple walnut, cherry, etc.
It is not a premium ice cream. It is sold as an old-family favourite, often in family-sized tubs.
Literature & Lore
In the “Hello, I Love You” espisode of Northern Exposure (Season 5, Episode 15), the characters Ruth-Anne Miller and Walt Kupfer break open a tub of Butter Brickle while having to overnight in their broken down truck.