The finely-textured flesh is pale yellow, crisp, firm and juicy.
Best used as a fresh-eating apple.
Tart when first harvested, but flavour mellows with storage. Stores well.
Development started in 1982 at Purdue University. Released and named in 1992.
The name was partly chosen because the “pri” in it denotes the Purdue-Rutgers-Illinois cooperative apple breeding program that developed the apple.
Crosby, Janick, et al. ‘Enterprise’ Apple. In HortScience 29(7):825-826. July 1994.
Hauser, Kevin. How to Plan and Plant an Instructional Orchard at Your Southern California School. Kuffel Creek Press, Riverside, California. 2008.
Wilson, Ken. New Apple Cultivars: Enterprise. Ontario Ministry of Agriculture, Food & Rural Affairs. 15 June 2001.