Invented by Arthur Reuben of Reuben’s in New York for Walter Winchell, the American newspaper and radio commentator.
“Reuben And His Restaurant: The Lore Of A Sandwich”. Interview with Arthur Reuben, conducted by Arnold Manoff on 18 December 1938. American Life Histories: Manuscripts from the Federal Writers’ Project, 1936-1940. Retrieved 1 July 2006 from http://memory.loc.gov/ammem/index.html.