Under American law, Milk Chocolate must be at least 10 per cent chocolate liquor. In the UK, it will have in it between 20 to 40% cocoa solids. This is why British chocolate tastes better than North American.
British Milk Chocolate contains a good deal of cream in it, giving it the creaminess that many chocolate fanatics crave. Most other EU countries, however, don’t use as much cream in their Milk Chocolate. The EU has consequently told Britain that it can no longer call its chocolate Milk Chocolate; it must be called instead “Family Chocolate.” One wag has said that to show Europeans how good British chocolate is, Britain should go whole hog and call it “Family Planning Chocolate”, including a condom in each box of chocolates.
In cooking, usually called for in desserts that want only a mild chocolate flavour.
Don’t substitute Milk Chocolate when another type of chocolate is distinctly called for in cooking, as it will cook differently owing to the milk in it.