Reddi-Wip Magazine Advertisement from the 1960s
Reddi-Wip is a trademarked brand name of aerosol cream — whipped cream that you spray out of a can.
See main entry on aerosol cream for an explanation of how it works.
In North America, there are many companies that produce aerosol cream, but chances are no one will know what you mean unless you say “Reddi-wip.” People who know their aerosol creams maintain that Reddi-wip is heads and tails above others. There is one food writer who says that her cat won’t eat any other kind (sic.)
Reddi-wip has iconic status, that needs to be enjoyed for what it is. You’ve truly never thought about greeting your significant other at the door sporting only a gun holster with two cans of Reddi-wip primed and ready?
It is a fun product, useful at times in a jiffy, with a cachet of trailer-trash chic about it. None of which explains one mind-boggling chat board posting on the Internet a few years back: “Can anyone give me any advice to the best aerosol whipping creams. I don’t mind if they are really expensive, I want organic and healthy.”
1 7oz (200ml) can of Reddi Wip aeresol cream = 3 cups (750ml) whipped cream
Keep Reddi-wip refrigerated, and once opened, use within a few days.
In 1946, three researchers at the University of Illinois formed a company called Aerated Products Corporation and began aerosol cream. Their product came in a refillable container that had to be returned to be refilled.
By 1948, their main competitor, Reddi-wip, was born with a more convenient disposable, single-use container and a better nozzle.
The driving force behind Reddi-wip was a man named Aaron “Bunny” Lapin (born 5 January 1914 in St Louis, Missouri.) Reddi-Wip overtook the market quickly, and to this day half of all the spray-can whipped cream sold in North America is Reddi-wip. All Reddi-wip is made and packaged in Holland, Michigan (as of 2004.) Bunny Lapin also tried to market Reddi-shave, a spray can shaving cream, but he found he could make more money selling the can mechanisms to other shaving cream manufacturers, and so discontinued the product. His later attempts at spray-can cinnamon-flavoured margarine and spray-can pancake batter didn’t take off. According to Aerosol Age magazine, Lapin lived in Hollywood in the mansion that formerly belonged to Gloria Swanson; he died in 1999, age 85.
His wife, Sondra Lapin (now Metzger), a Canadian, remarried in 1996 to a Lee Metzger (died 2005) and moved to San Clemente, California, where she became a watercolour artist.