Note: as of 2004, Drambuie Cream is a defunct product.
Drambuie Cream is a liqueur made in Broxburn, Scotland by the Glenard company, as a joint venture between Scottish companies Glenmorangie and The Drambuie Liqueur Company Ltd
17% alcohol, it has actual dairy cream (stabilized) in it, along with honey. It is very sweet and smooth, with a prominent taste of the honey.
It can be drunk straight, on ice, in coffee, or as a mix in cocktails. In cocktails, it shouldn’t be mixed with acidic items such as lemon, oranges, etc, or it may curdle.
Storage Hints
Drambuie Cream needs to be drunk within 6 months of opening bottle. Once opened, store at 41- 77 F (5 – 25 C.)
History Notes
Drambuie Cream was introduced in autumn 2000. There was no advertising for the launch; rather, the launch was accompanied by public relations material at clubs and bars, and by various promotional events.
It was launched first in the UK, then in Australia, Greece and the Netherlands.
Manufacture of the product was discontinued in 2004.
Sources
Bashford, Suzy. BRAND HEALTH CHECK: Drambuie cream – Can Drambuie Cream take Baileys’ mantle? Marketing Magazine. 20 June 2002.
Freeman, Gidon. Kazoo to handle PR for launch of Drambuie Cream. BrandRepublic. 1 September 2000.
Food and Drink Europe. Glenmorangie venture to bottle Drambuie Cream. 18 September 2002.
