The First Friday of August is International Beer Day.
It celebrates all those involved in the crafts of beer making and distribution, from the hops growers to the brewers to the bartenders.
It’s nice that it always falls at the start of a weekend.
Some breweries may offer special deals, freebies, coupons or swag on this day.
Activities for today
- Try to match different foods with different beers;
- try a beer you have never tried before;
- try a beer from a country you have never had a beer from before;
- have friends round to yours, or join them at a pub;
- visit a craft brewery today, buy some beers directly from them and leave them a good tip;
- ask the bartender to recommend a beer, then order it;
- stream a movie about beer (there are lots!).
The day was started in 2008 in Santa Cruz, California by four people: Jesse Avshalomov, Evan Hamilton, Aaron Araki, and Richard Hernandez. They just kept promoting the idea year after year, to bars and on social media, until it caught on. By 2018, over 200 cities were taking part. Snider, Mike. International Beer Day, a time to toast those who make and serve your brew. USA Today. 3 August 2018. Accessed June 2021 at https://www.usatoday.com/story/money/business/2018/08/03/international-beer-day-why-its-good-day-raise-your-glasses/897778002/
The Facebook page and Twitter account seems to have stopped being maintained around 2016 in it, so the founders may feel that their job is done and that the day will carry on under its own momentum.
Gliadkovskaya, Anastassia. Cities around the world celebrate International Beer Day, as Germany grapples with demand. Lyon, France: Euro News. 3 August 2018. Accessed June 2021 at https://www.euronews.com/2018/08/03/cities-around-the-world-celebrate-international-beer-day-as-germany-grapples-with-demand
McCarthy, Niall. International Beer Day: How America’s Breweries Are Booming. Forbes Magazine. 2 August 2019. Accessed June 2021 at https://www.forbes.com/sites/niallmccarthy/2019/08/02/international-beer-day-how-americas-breweries-are-booming-infographic/?sh=2892975a2dd0
Miller Lite® Is Bringing International Beer Day To The States. PR Newswire. 5 August 2020. Accessed June 2021 at https://www.prnewswire.com/news-releases/miller-lite-is-bringing-international-beer-day-to-the-states-301106771.html
Morris, David Z. Why Fat Tire beer costs $100 per six-pack on International Beer Day. Fortune Magazine. 7 August 2020. Accessed June 2021 at https://fortune.com/2020/08/07/international-beer-day-fat-tire-six-pack-cost-100-price-new-belgium-brewing-climate-change/
Nongrum, Dianne. International Beer Day 2020: How The Day Came Into Being And How it is Celebrated. India.com 7 August 2020. Accessed June 2021 at https://www.india.com/festivals-events/international-beer-day-2020-how-the-day-came-into-being-and-how-it-is-celebrated-4105183/
Snider, Mike. International Beer Day, a time to toast those who make and serve your brew. USA Today. 3 August 2018. Accessed March 2019 at https://www.usatoday.com/story/money/business/2018/08/03/international-beer-day-why-its-good-day-raise-your-glasses/897778002/
United Food and Commercial Workers. Crack open a UFCW-made cold one on International Beer Day – August 7. Toronto, Canada: 6 August 2020. Accessed June 2021 at http://www.ufcw.ca/index.php?option=com_content&view=article&id=32733:crack-open-a-ufcw-made-cold-one-on-international-beer-day-august-7
Waterfield, Sophia. International Beer Day 2020 Deals from Miller Lite, Peroni and More. Newsweek Magazine. 7 August 2020. Accessed June 2021 at https://www.newsweek.com/international-beer-day-2020-deals-freebies-peroni-millers-1523514
What is International Beer Day and how should you celebrate? Belgian Family Brewers. Accessed June 2021 at https://belgianfamilybrewers.be/what-is-international-beer-day-and-how-should-you-celebrate/
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